$ 1 TRILLION INVESTED IN CRM PROJECTS, ONLY HALF MET EXPECTATIONS

Organisations have spent $ billions on social CRM platforms, and only half delivered a positive result, according to a Badgeville report.

We dug into this and surveyed an estimated 900 marketers and CRM specialists to find out how they engage with their customer data storage. We are excited to present our findings and how the stats interact with the wider picture.

Data Enrichment Infographic


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